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Clickstream Data

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Clickstream Data is the record of a user’s digital actions and navigation path as they move through a website, mobile app, or digital platform. It captures every interaction—such as clicks, page views, searches, scroll depth, time on page, and sequence of actions—creating a behavioural trail that shows how users engage, where they drop off, and what leads to conversion.

Clickstream data is widely used in e‑commerce, digital marketing, product analytics, personalization engines, and demand forecasting because it reveals real‑time customer intent and interaction patterns.
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